Hyper-link
tips: sending links that work
Copyright
4ReliableComputers.Net
rev 2012-12-01
Overview:
Long hyperlinks are
often broken into multiple lines by subscriber email applications, so they may
not work properly when clicked-on by the recipient. Listserves, which relay one
message to many subscribers, are an effective way to disseminate information.
But if the subscribers do not see your content when they click on the
blue-underlined hyper-link you included, most will not know how to remedy that.
Problem: Since most casual email users don't take the time to
deeply understand their tools, recipients of a link broken into two or more
lines are usually not nimble enough to assemble the link pieces to get the
content. Better preparation by the author can make a significant difference in
how many subscribers are enticed to view the content. See this conversion tools:
They are
used to condense long URLs into short ones, which are less likely to be broken
apart into multiple lines.
Examples:
a long
URL such as
http://www.amazon.com/Kindle-Wireless-Reading-Display-Globally/dp/B003FSUDM4/
can be
shortened to this referring link (free of charge) by using http://tinyurl.com/
or can be
shortened to this referring link (free of charge) by using https://bitly.com/
Best
practices for composing
email including hyper-links:
·
Place each
hyper-link on its own line, a line containing nothing but the hyper-link.
·
Explain
*why* readers might want to consider the hyper-link content.
·
Attribute
the content to its original author and news source.
·
For-profit media, such as
news web sites, may only leave free access to articles available to
non-subscribers for a finite number of days (often 7 days) For this reason, it
is a good practice to include the plain text (not formatted text, and not
graphics) in the body of the email. This is subject to fair use and copyright
laws, of course.
We are ready to assist
you with training. For all your computer needs,
contact us:
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